Up to 100 applications! Conditions the hair without overloading to provide a smooth texture and natural shine. Moisture and not oil is as important to hair as it is to skin making hair stronger and resilient. men-u shampoos are anionic which means hair is left negatively charged. This ultra concentrate conditioner is cationic (positively charged). Opposites attract! the optimum amount of conditioner is absorbed and importantly retained without overloading, as any excess is washed away. men-u DAILY shampoo and conditioner are a very powerful combination to recharge the hair! To use: Use 1.5 to 2 shots (depending on length and condition of hair) of this rinse out conditioner on wet, clean hair. Add more if required. Leave in hair for up to a minute before rinsing.